Oslo, Norway | February 3, 2026 – In a strategic move to solidify its footprint in the high-stakes maritime technology sector, OrbitMI, a leading provider of maritime SaaS software, has announced the appointment of Andrew Redfern as Sales Director for the Nordics and Americas. Based in the maritime hub of Oslo, Redfern is tasked with driving commercial growth and helping shipowners bridge the gap between complex data and profitable operational outcomes.
The appointment comes at a critical juncture for the industry, as owners and operators face mounting pressure to balance decarbonization mandates with volatile fuel costs. Redfern’s deep-rooted expertise in digital bunker solutions and vessel economics positions him as a key asset for OrbitMI’s expansion strategy.
A Proven Track Record in Maritime Innovation
Redfern joins OrbitMI with over a decade of high-level experience in maritime technology and commercial strategy. His professional trajectory reflects a deep understanding of the “vessel-to-office” data pipeline:
- ZeroNorth: As a senior sales leader, Redfern was instrumental in scaling digital bunker and voyage-related solutions across Northern Europe and the Americas.
- Swire Bulk & Western Bulk: His background in business innovation and analytics provided him with a foundational understanding of vessel economics and performance analysis, the “nuts and bolts” of ship operations.
Jack Liman, Chief Commercial Officer at OrbitMI, emphasized the value of this practical experience:
“Andrew combines deep maritime domain knowledge with a practical understanding of how operators make decisions day to day. His experience will be critical to helping customers translate data into better commercial and operational outcomes.”
Why the Nordics? The Strategic Focus
The Nordic region remains a global laboratory for maritime digitalization. By placing Redfern in Oslo, OrbitMI is signaling a “boots-on-the-ground” approach to supporting Nordic shipowners who are currently navigating the integration of voyage optimization, performance monitoring, and environmental reporting.
Redfern noted that the industry is moving past the era of “tech for tech’s sake,” seeking instead platforms that offer tangible ROI.
“The industry is demanding clearer insight, better integration, and real operational and financial impact from the technology it bets on,” Redfern stated. “OrbitMI’s customer-centric and modern platform with connected workflows is exactly what I have experienced operators and shipowners have been looking for.”
Tackling Compliance and Fuel Costs
As the maritime industry enters the 2026 reporting cycles, OrbitMI is positioning its Orbit Reporter solution as a front-line tool for compliance. By focusing on high-quality daily reporting with built-in data validations, the platform addresses the “garbage in, garbage out” problem that often plagues emissions tracking and fuel consumption metrics.
OrbitMI: At a Glance
To understand OrbitMI’s trajectory in the maritime tech space, here are the key pillars of their operations:
- Global Footprint: Headquartered in New York City, maintaining a strong presence in major maritime hubs including Oslo.
- Flagship Innovation: The Orbit Reporter serves as the core product, streamlining voyage optimization and precision emissions tracking.
- Industry Prestige: Consistently recognized by Thetius as one of the “150 Most Innovative Companies in Maritime” for four consecutive years (2022–2025).
- Strategic Objective: Delivering connected workflows that bridge the gap between desktop analysis and mobile, real-time shipboard operations.
Analysis: A “Sure Thing” for a Changing Market?
With Redfern’s trilingual capabilities (English, Norwegian, and Spanish) and his academic background from the University of Bath, he represents a new breed of maritime executive, one who is as comfortable with financial analysis as they are with software architecture. For OrbitMI, this hire is about more than just sales; it is about building a consultative bridge to the world’s most sophisticated shipowners.
In an era where “data silos” are the enemy of efficiency, Redfern’s mission will be to prove that betting on OrbitMI is, in his own words, a “sure thing.”
About OrbitMI
OrbitMI is a New York City-based maritime technology leader dedicated to helping shipowners and operators navigate the dual challenges of environmental compliance and fuel cost reduction.
By focusing on high-quality daily reporting with built-in data validations, the company’s platform ensures that emissions tracking and operational decisions are based on accurate, verifiable data. OrbitMI’s suite of tools connects disparate systems into intelligent, unified workflows, allowing users to turn raw insights into decisive action across the entire voyage lifecycle. With a global network of partners and a reputation for rapid innovation, OrbitMI continues to define the standard for the modern, data-driven maritime industry.
Source: OrbitMI