Hamburg, Germany – May 2025 – MB Energy – In a strategic transformation aimed at unifying its operations and amplifying its role in the global energy transition, the Mabanaft Group has officially rebranded under the new name MB Energy. This move consolidates over 50 individual brands—including the well-known Oiltanking entities in Germany, Hungary, and Denmark—under a single, future-focused identity.
The rebrand marks a defining moment in the company’s more than 75-year history, combining its long-standing industry experience with bold ambitions to become a leading provider of flexible, decentralized, and low-carbon energy solutions across Europe and beyond.
MB Energy: A New Name for a New Energy Future
Jonathan Perkins, CEO of MB Energy, emphasized that the rebranding is more than cosmetic—it’s a commitment to future-readiness, customer-centricity, and innovation “Our new brand marks an exciting new chapter—more than just a name or logo, it stands as a strong symbol of our commitment to a secure, future-ready energy supply. With deep roots in Germany and decades of proven expertise across Europe and globally, we’re now even better positioned to meet evolving energy demands while continuing to serve our customers with reliability and flexibility.”
The unified brand reflects the company’s evolution into a modern, integrated energy provider. By consolidating a wide network of specialized brands under the MB Energy umbrella, the group strengthens its ability to offer comprehensive energy logistics, supply, and storage—especially in the decentralized segment, which plays a critical role in the ongoing energy transition.
Key Brands Rebranded Under MB Energy
A major part of the rebranding involves the transformation of Oiltanking Germany, Hungary, and Denmark into enport – by MB Energy. This change reflects their continued importance in secure and decentralized energy storage and logistics while aligning them with the group’s unified identity. These entities will be renamed accordingly as enport GmbH & Co. KG in the near future.
In the next phase, other companies within the group—including WESTFA and entities from the Petronord Group—will also be integrated into the MB Energy brand architecture.
Decentralized Energy Supply at the Core
MB Energy has positioned decentralized infrastructure and localized supply security at the core of its strategy. Through its newly rebranded enport division, MB Energy manages 13 strategically located tank terminals in Germany, Denmark, and Hungary, offering 2.9 million cubic meters of storage capacity.
These assets are critical to ensuring resilient energy supply chains, particularly for liquid fuels and transitional energy products such as biofuels and LPG, which are increasingly important in Europe’s decarbonization efforts.
Customer-First Approach in a Changing Energy Landscape
André Cardoso, SVP of Sales & Marketing at MB Energy, highlighted the internal transformation driving the external brand update “With the new brand, we are combining our strengths to reliably and comprehensively supply our customers with energy today and in the future. I am proud to see how our company is coming together even more closely to shape the future of energy supply.”
This vision includes providing tailored solutions for both retail and business customers, with a focus on flexibility, low-carbon alternatives, and digital readiness. The rebranding also aims to reduce brand fragmentation, streamline operations, and foster unified internal collaboration across the company’s many teams and subsidiaries.
Heritage Meets Innovation
Founded in 1947, MB Energy (formerly Mabanaft) has built a strong legacy in the international energy markets. With headquarters in Hamburg and operations across Europe, the United States, and Singapore, the company remains deeply committed to its Hanseatic roots, while actively innovating to meet the demands of a rapidly changing energy landscape.
The company’s services span import, storage, distribution, and marketing of petroleum products, LPG, chemicals, and biofuels. It continues to support the global shift toward lower-emission fuels by offering future-oriented alternatives and robust infrastructure to ensure supply reliability.
A Clear, Cohesive Brand Identity
As part of the rebranding, MB Energy has introduced a new logo, visual identity, and communication strategy, all designed to reflect its commitment to sustainable and secure energy delivery. This new identity will be rolled out across all physical and digital platforms, ensuring consistency across the group’s communications and customer touchpoints.
Jonathan Perkins concluded “We have a history spanning over 75 years that we are proud of, and our focus is firmly on the future—on ensuring a secure energy supply that is future oriented.”
The rebranding of Mabanaft to MB Energy has direct implications for the bunkering sector. As enport becomes the operational face of MB Energy’s terminal infrastructure, the industry can expect enhanced integration, more streamlined operations, and likely a stronger push toward low-carbon marine fuels and digitalized fuel supply chains. This aligns with the broader maritime industry’s decarbonization agenda, especially in key European ports.
About enport – by MB Energy
Previously operating as Oiltanking in several European countries, enport is now MB Energy’s tank storage and logistics brand. It manages 13 terminals in Germany, Denmark, and Hungary, with 2.9 million cbm of storage capacity, supporting the secure handling and supply of energy products and chemicals.
About MB Energy
MB Energy, formerly known as Mabanaft Group, is an independent, integrated energy company with a global footprint. Headquartered in Hamburg, it operates across Europe, the U.S., and Asia, offering a full spectrum of energy solutions—from fuel trading and supply to infrastructure and logistics.
Source MB Energy