DUBAI/SINGAPORE – 25 August, 2025 – Alterna Energy Pte Ltd, a dynamic leader in marine energy trading and bunkering, has announced the opening of a new office in Dubai, further strengthening its global presence and commitment to delivering full-spectrum marine fuel solutions across key shipping corridors.
The new entity, Alterna Energy FZCO, will serve as the company’s regional hub for the Middle East and is headed by veteran energy trader Martin Haxholdt. This expansion marks a strategic step in positioning Alterna closer to its clients and suppliers while enhancing its operational capabilities in one of the world’s busiest maritime centers.
“Dubai is a critical link in the global energy and shipping network,” the company shared. “With this new office, we’re enhancing our ability to respond in real time across time zones, markets, and fuel demands”
Strengthening Global Reach
Headquartered in Singapore, Alterna Energy offers a full suite of services, including marine fuel trading, bunkering, supply chain management, broking, logistics, and risk advisory. The company is committed to delivering both conventional low-sulphur fuels and supporting the transition to low- and zero-carbon marine fuels.
The Dubai office is part of a broader growth strategy to establish Alterna as a niche yet reliable marine fuel trading houses, focusing on customised solutions, transparent execution, and 24/7 service delivery.
“We are not building a volume-based trading house,” the company shared. “We’re here to be a high-integrity partner delivering tailored solutions, transparent execution, and 24/7 service to shipowners, charterers, and suppliers.”
Navigating the Energy Transition with Real-World Fuels
With pressure mounting on the global maritime industry to reduce emissions, Alterna has expanded its capabilities across the full marine fuel spectrum — from conventional low sulphur fuels such as VLSFO, ULSFO, and LSMGO, to emerging alternatives like biofuels. By tracking global fuel availability and advising on compliance strategies, Alterna helps clients manage the transition in line with IMO 2030 and 2050 targets.
Full-Service Capabilities at Global Bunkering Hubs
Alterna’s services include:
- Marine fuel trading and physical supply coordination
- Broking and bunkering supply-chain management across seaports and inland waterways
- Carbon offset trading
- Compliance and emissions strategy advisory
The company operates on a 24/7/365 model, with teams trained to deliver rapid, discrete, and compliant transactions at all major bunkering hubs.
Company Background and Outlook
Alterna Energy was founded by a group of industry professionals with experience in shipping, trading, and energy markets. Its goal is to become the most respected player in the marine energy trading and bunkering, balancing operational excellence with strategic insight.
“Our mission is to develop and maintain long-term customer and vendor relationships, built on trust and execution,” the company shared. “We aim to offer peace of mind, not just pricing.”
With a presence now in Singapore and Dubai, Alterna plans to further expand its team in additional geographies as part of its long-term global strategy.
About Alterna Energy
Alterna Energy Pte Ltd is an independent marine energy trading company headquartered in Singapore. It provides comprehensive solutions in marine fuel supply, bunkering and supply chain logistics, compliance advisory and carbon offsetting. With a growing international footprint, Alterna supports shipping clients in navigating today’s marine fuels and tomorrow’s transition with confidence.
Source Alterna Energy Pte Ltd