ZeroNorth and Hapag-Lloyd have announced a groundbreaking strategic partnership aimed at launching an industry-leading bunker procurement and planning solution. This initiative marks a significant step towards enhancing efficiency and sustainability in maritime operations amid the ongoing energy transition.
The collaboration between ZeroNorth, a pioneer in digital solutions for shipping, and Hapag-Lloyd, one of the world’s leading liner shipping companies, aims to revolutionize bunker planning and procurement through innovative digital technologies. The newly developed solution promises to empower Hapag-Lloyd to navigate the complexities of the energy transition more effectively, optimize fuel expenditure, and reduce operational costs.
At its core, the solution seeks to establish a new industry standard by digitizing and streamlining the entire bunker planning and procurement process. It will introduce enhanced user experiences and incorporate advanced features such as streamlined contract and port planning, contract tender capabilities, and a sophisticated price algorithm. This comprehensive approach ensures transparency and accountability in bunker procurement decision-making, leveraging technological advancements and data-driven insights.
Fuel plays a pivotal role in the maritime industry’s journey towards decarbonization. By partnering with ZeroNorth, Hapag-Lloyd aims to align its strategic goals with sustainable practices, positioning itself at the forefront of environmental stewardship within the shipping sector.
Kenneth Juhls, Managing Director of ZeroNorth Bunker, said “We are excited about this impactful partnership with Hapag-Lloyd, which will see us leverage the extensive knowledge and ambition between our two organisations with the aim of transforming the way companies approach bunker planning and procurement during the energy transition.”
“At ZeroNorth, we believe that the challenges that the industry faces are too large to tackle alone. Partnerships are necessary to succeed, and working with Hapag-Lloyd will see us closely collaborate with another top industry player to help them decarbonise and digitalise.”
Jan Christensen, Senior Director of Global Fuel Purchasing at Hapag-Lloyd, said “We have a clear strategic direction to advance decarbonisation across our fleet and business. To do this, we need to find the right partners – and we believe that ZeroNorth is perfectly placed to enable us to digitalise our bunker procurement and planning activities.
“ZeroNorth has strong domain expertise, a proven track record of success in developing and operating industry-leading solutions, and a credible vision for the future of the bunkering industry. Together, we believe that we’ll be able to meaningfully impact how we plan and buy our bunker fuel – by far the single largest lever that we can pull in service of our decarbonisation ambitions.”
The partnership between ZeroNorth and Hapag-Lloyd comes amidst accelerated digital transformation within the bunker market. By harnessing cutting-edge technologies and fostering collaborative innovation, both companies aim to achieve significant milestones in their pursuit of operational excellence and environmental sustainability.
About ZeroNorth
ZeroNorth is a leading provider of digital solutions for the maritime industry, specializing in optimizing vessel performance and reducing emissions through innovative software platforms.
About Hapag-Lloyd
Hapag-Lloyd is one of the world’s leading liner shipping companies, operating a fleet of container ships and providing comprehensive container logistics services.
Source ZeroNorth