Copenhagen-based Tideform has undergone a strategic relaunch, introducing an AI-powered agent, Atlas, to provide real-time interpretation of volatile bunker markets. The move follows a leadership transition and signals a broader integration between market intelligence and digital procurement infrastructure.
Copenhagen, Denmark | March 12, 2026 – Tideform, a specialist in marine fuel intelligence, has officially relaunched its platform with a focus on AI-driven analytics. The centerpiece of the relaunch is Atlas, an AI agent designed to help maritime professionals navigate market volatility by providing instant price insights and trend analysis through a messaging interface.
By structuring verified data from over 30 million tonnes of annual bunker deliveries across 500 ports, Tideform aims to provide a transparent intelligence layer for trading, procurement, and finance teams.
The AI Layer: Introducing Atlas
The introduction of Atlas represents a shift toward interactive data consumption in the bunkering sector. Unlike traditional data dashboards, the AI agent allows users to query market conditions in real time, combining advanced algorithms with historical expertise from traders and analysts.
The platform interprets data across both traditional and emerging marine fuels, aiming to align AI-generated insights with actual market behavior.
Kenneth Juhls, CEO of Tideform, noted the difficulty of consistent data interpretation in the sector:
“Marine fuel markets generate vast amounts of data yet interpreting that information consistently has remained a challenge. With Tideform we are building the intelligence layer behind bunker market decisions, and with Atlas we introduce a new way for users to access that intelligence through AI.”
Strategic Alignment: The Intelligence-Execution Link
The relaunch coincides with a significant leadership shift. Kenneth Juhls now serves as CEO of both Tideform and the digital procurement platform AuctionConnect.
This dual-leadership structure is a tactical move to bridge the gap between market intelligence and market execution. While Tideform provides the tools to interpret market conditions, AuctionConnect provides the infrastructure for the actual procurement process.
“Market intelligence and market execution are closely linked,” Juhls explained. “Together, they help bring more informed and efficient bunker procurement to bunker markets.”
Addressing Market Volatility
In the current maritime landscape, fuel remains the primary cost driver for shipping operations. However, the market remains fragmented across various ports, suppliers, and fuel grades.
Tideform’s relaunch addresses the growing necessity for timely, accurate signals in an increasingly complex energy environment. By transforming raw market activity into forward curves and transparent price indications, the platform seeks to reduce the complexity historically associated with global bunker procurement.
About Tideform
Tideform is a Copenhagen-based marine fuel intelligence firm specializing in real-time market data and AI-driven analytics. By structuring verified data from over 30 million tonnes of annual bunker deliveries across 500 ports, the company provides transparent price indications and forward curves for the global shipping and finance sectors. Led by CEO Kenneth Juhls, Tideform’s digital platform aims to bridge the gap between complex market signals and actionable procurement intelligence.
Source: Tideform A/S