Seascale Energy and Studio 30 50 have backed Fuelsure, a data-driven maritime platform designed to shift bunker procurement to total commercial outcome. By leveraging historical transaction data and supplier performance metrics, the initiative provides global vessel operators with unprecedented transparency into fuel quality, quantity discrepancies, and counterparty reliability. This strategic rollout through 2026 aims to standardize evidence-based decision-making across the marine fuel value chain to reduce operational risk and hidden costs.
Singapore | MARCH 26, 2026 – In a move set to challenge the maritime industry’s long-standing reliance on “headline price” as the primary metric for fuel purchasing, Seascale Energy has announced its backing of Fuelsure. Developed in collaboration with innovation studio 30 50, the data-driven platform is designed to provide unprecedented transparency by evaluating the “true cost” of marine fuel procurement.
The platform marks a significant evolution in bunker digital tools, moving beyond simple price-matching to aggregate historical transaction data, fuel quality indicators, and supplier reliability.
Redefining Value: From Nominal Cost to Total Outcome
Historically, bunker procurement has been a price-sensitive exercise, often overlooking the hidden costs associated with quantity discrepancies, poor fuel quality, and complex claims processes. Fuelsure aims to bridge this intelligence gap by enabling buyers to assess procurement options based on total commercial outcomes.
By utilizing a sophisticated digital interface, users can:
- Benchmark Performance: Compare suppliers and ports using evidence-based data.
- Analyze Trends: Identify recurring risk patterns in supplier delivery and fuel performance.
- Evaluate “True Cost”: Factor in Net Calorific Value (NCV), delivery shortfalls, and counterparty reliability to see the actual value behind the quoted price.
For instance, the platform highlights how a supplier offering a lower nominal price may ultimately be more expensive if their deliveries are consistently short or if the fuel performance fails to meet expectations.
A Venture Built on Domain Expertise
The development of Fuelsure is the result of a strategic partnership between Seascale Energy and Studio 30 50. As a venture studio, 30 50 specializes in merging maritime domain expertise with rapid product development.
Seascale Energy, itself a powerhouse created by industry giants Cargill and Hafnia, has been instrumental in shaping the tool. Currently, the platform’s dataset is anchored by the Hafnia fleet’s extensive transaction history. However, the roadmap for 2026 includes broadening this dataset to include consenting third-party customers, creating a global pool of intelligence that individual companies could not achieve in isolation.
Leadership Perspectives
Allan Nexø Gundorph, Head of Strategy at Seascale Energy said “Seascale Energy was created by Cargill and Hafnia to bring greater transparency and efficiency to bunker procurement. Fuelsure directly builds on that by allowing us to measure performance across the full value chain beyond price. This is about providing us better control over cost and risk, to the benefit of our clients. By combining data and procurement expertise, we can support better decisions and more consistent commercial results.”
Shanker Pillai, Founder and Managing Director of Studio 30 50 said “The maritime industry has long relied on price as a proxy for value. Fuelsure changes that by making the full picture visible. We are proud to have helped build something that can genuinely shift how procurement decisions are made.”
Pilot Phase and 2026 Commercial Rollout
Fuelsure is currently in its pilot phase, serving as a structured intelligence tool for both pre-purchase strategy and post-purchase auditing. Seascale Energy has confirmed it will support the commercialization of the platform throughout 2026, aiming to standardize a more transparent, data-driven approach for the wider shipping market.
As the industry faces increasing pressure to optimize operational efficiency and manage rising fuel complexities, the shift toward “true cost” modeling represented by Fuelsure may soon become the new global benchmark for bunkering excellence.
About the Companies
Seascale Energy: Powering Progress in Marine Energy
Seascale Energy is a formidable new force in the marine fuel landscape, born from the strategic union of two global maritime leaders: Cargill’s Ocean Transportation business and Hafnia. As a joint venture, it integrates Cargill’s Pure Marine Fuels and Hafnia’s Bunker Alliance to redefine the global standards of fuel sourcing, procurement, and delivery.
The organization is dedicated to delivering unparalleled cost efficiencies and transparency through consolidated purchasing volumes and an expansive global port network. Leveraging the trading strength and operational excellence of its parent companies, Seascale Energy provides shipowners and charterers with data-driven insights and expert guidance on complex fuel regulations. Led by Co-CEOs Olivier Josse and Peter Grünwaldt, the company operates with a global team across Singapore, Geneva, Copenhagen, and Houston, focusing on reducing costs and accelerating the industry’s path toward decarbonization.
Studio 30 50: Architecting Maritime Innovation
Studio 30 50 operates as a specialized Venture Growth Team, acting as the vital bridge between established maritime corporates and agile startups. Their model focuses on diagnosing the core challenges of the maritime sector and leveraging deep domain expertise to co-create sustainable, transformative ventures. By combining industrial scale with product development capability, Studio 30 50 tackles the sector’s most pressing problems to foster impactful, long-term growth.
Fuelsure: Transparency Through Data
Fuelsure is a dedicated, data-driven platform designed specifically to bring clarity and trust to the maritime fuel supply chain. Launched through the collaboration between Hafnia and Studio 30 50, the platform connects vessel operators and fuel suppliers via verified transaction insights. Its mission is to empower maritime professionals to move beyond nominal pricing, enabling smarter procurement decisions based on real-world performance data and verified operational outcomes.
Source: Seascale Energy