Middelfart, Denmark | November 4, 2025 – In a decisive move set to redefine the structure of one of the world’s largest marine fuel supply networks, Bunker Holding has announced plans to integrate its Baseblue brand into KPI OceanConnect, marking a significant milestone in the group’s global streamlining strategy. The integration—expected to be completed within the current financial year ending 30 April 2026—aims to simplify operations, strengthen regional collaboration, and enhance customer and supplier engagement across key markets.
This consolidation reflects Bunker Holding’s ongoing commitment to building a more agile and unified organisation, capable of meeting the dynamic demands of a rapidly evolving maritime energy landscape.
Unifying Strengths Under One Global Platform
The integration of Baseblue into KPI OceanConnect, a leading trading entity under Bunker Holding, represents the next step in a strategic transformation that began earlier in 2025. In Hong Kong, the two brands were already merged under the KPI OceanConnect banner to consolidate market presence, strengthen local partnerships, and capture a larger share of the regional bunker market.
Now, Bunker Holding is extending that successful model to the Eastern Mediterranean, with the gradual transfer of Baseblue’s assets, operations, and employees into KPI OceanConnect. The merger aims to harness shared expertise, align customer portfolios, and create a seamless service offering across the group’s global network of trading offices.
“Streamlining our structure enables our teams to work as one and focus resources where they have the most impact,” said Anders Grønborg, Chief Commercial Officer of Bunker Holding. “As an industry leader, we continuously strive to innovate and fully utilise all our strengths in a coordinated and optimal way.”
A Vision of Unity and Growth
The reorganisation is being led by Dorthe Bendtsen, CEO of KPI OceanConnect, who will continue to oversee the company’s global operations supported by the existing regional management structure and local managers from both legacy organisations.
As part of this transition, all existing Baseblue customer and supply agreements will be transferred to KPI OceanConnect on a like-for-like basis, ensuring continuity and consistency for clients and suppliers during the integration process.
“I really look forward to bringing the teams together and further explore the many synergies,” said Bendtsen. “With the combined team, we are confident that our business partners will have access to an even stronger and more comprehensive platform of services and expertise. In the coming months, we will focus on integrating teams, building a common culture, and expanding our operations in the East Med region.”
This merger is not simply an administrative consolidation—it reflects a broader strategic realignment designed to position Bunker Holding and its subsidiaries at the forefront of a maritime industry undergoing rapid transformation.
Driving Efficiency, Scale, and the Energy Transition
Bunker Holding’s decision comes at a time when the global bunkering landscape is shifting toward consolidation, digitalisation, and decarbonisation. As the marine fuels sector faces mounting regulatory pressures—from IMO 2020 and EU ETS to FuelEU Maritime—the ability to deliver consistent, compliant, and innovative energy solutions has become paramount.
Through the integration, KPI OceanConnect will gain deeper operational synergies, broader geographic coverage, and enhanced access to supply networks—all crucial elements in supporting shipowners navigating the transition to low-carbon and alternative fuels.
The alignment also strengthens Bunker Holding’s internal efficiency, enabling faster decision-making, greater resource allocation, and unified technological integration across regions. For customers, this means a simpler interface, consistent service quality, and greater flexibility in sourcing marine fuels and risk management solutions.
Bunker Holding’s Role in a Changing Industry
Founded in Denmark and today recognised as a global leader in marine fuel supply and trading, Bunker Holding operates through 62 offices in 32 countries, servicing vessels in over 1,600 ports worldwide. With a workforce of more than 1,300 employees, the company remains at the heart of global maritime energy, providing bunkering, lubricants, risk management, and credit services to shipowners, charterers, and operators.
Beyond its commercial dominance, Bunker Holding is also playing a pivotal role in the maritime industry’s decarbonisation efforts—investing in green fuels, digital platforms, and partnerships aimed at accelerating the energy transition.
The integration of Baseblue into KPI OceanConnect is thus not only an operational move but also a strategic signal: a commitment to efficiency, resilience, and innovation at a time when the industry demands all three.
A New Chapter for KPI OceanConnect
KPI OceanConnect, known for its pioneering approach to digital trading and customer-centric solutions, has established itself as a key platform within Bunker Holding’s global network. By absorbing Baseblue’s regional teams, KPI OceanConnect will gain enhanced local expertise and a wider reach—particularly across Europe, the Middle East, and Asia.
The merger is expected to drive closer coordination between trading, supply, and risk management units, ensuring that customers benefit from a single, cohesive global brand with unified service standards.
Industry Impact: Setting the Course for the Future
As Bunker Holding integrates Baseblue into KPI OceanConnect, the move sends a clear message across the maritime fuels market: the future belongs to companies that combine scale, adaptability, and sustainability.
By simplifying its structure and strengthening its regional teams, Bunker Holding is not only positioning itself for continued growth—it is shaping the future framework of global bunkering operations, where integrated solutions and decarbonisation readiness will define competitiveness.
This is a transformational moment in the bunkering world, one that underscores the industry’s shift toward unified networks capable of delivering both efficiency and environmental responsibility.
About Bunker Holding
Bunker Holding is the world’s largest independent marine fuel supplier, purchasing, selling, and delivering marine fuels and lubricants across more than 1,600 ports globally. Headquartered in Middelfart, Denmark, the group provides a wide range of services including risk management, fuel procurement, and logistics optimisation. With over 1,300 professionals across 62 offices in 32 countries, Bunker Holding continues to lead innovation in the green transition of shipping, supporting its customers’ decarbonisation ambitions.
Source: Bunker Holding