XMAR, a leading maritime technology provider, has officially announced the appointment of Hans-Christian Mordhorst as Chief Executive Officer (CEO). The company, widely recognized for its digital bunker procurement platform, sees this strategic leadership change as the beginning of a new chapter in its mission to transform the global maritime industry through innovation and growth.
A Seasoned Leader with Deep Maritime Roots
Mordhorst brings over 25 years of experience in the maritime sector, with a strong track record in both traditional shipping and technology-led transformation. His career includes a decade of leadership in maritime digital ventures, making him uniquely positioned to guide XMAR through its next phase of expansion.
Most recently, he served as Chief Commercial Officer at Marcura Group, a major provider of maritime digital solutions, where he led initiatives focused on streamlining port and voyage operations. Prior to that, he was the CEO of DA-Desk, one of the industry’s most widely used platforms for disbursement account management. He also held senior roles at A.P. Moller-Maersk and P&O Nedlloyd, managing significant regional business units.
Driving XMAR’s Strategic Growth
In his new role as CEO, Mordhorst will focus on accelerating XMAR’s global market footprint, expanding its technology portfolio, and establishing stronger partnerships across the maritime ecosystem. The company views his appointment as a critical move to solidify its position at the intersection of bunkering and digital innovation.
“I feel privileged to join XMAR’s exciting journey at such a pivotal time,” said Hans-Christian Mordhorst. “XMAR has already built a strong reputation for innovation in maritime technology, and I’m super excited to work with our talented team and committed owners to drive our vision forward and deliver new value to our clients.”
A Digital Force in Bunkering
XMAR’s core product is a digital bunker procurement platform that enables buyers and suppliers to transact with efficiency, transparency, and financial flexibility. The system currently supports over 1,500 verified suppliers across 500 global ports, offering real-time pricing, credit options, and seamless contract workflows.
As digitalisation in maritime and bunkering sectors accelerates, XMAR’s offering is increasingly seen as a critical tool for shipowners, operators, and bunker traders navigating complex and opaque fuel markets. The company’s platform is designed to reduce friction and improve decision-making in bunker procurement—areas long plagued by inefficiency.
Industry Implications and Future Outlook
The appointment of Hans-Christian Mordhorst signals a clear commitment from XMAR to scale its operations and deepen its role as a digital enabler in maritime trade. For an industry historically resistant to change, XMAR’s growth trajectory and new leadership serve as another indicator that digital bunkering and transparent fuel procurement are fast becoming standard expectations.
XMAR Supporting small and medium-sized enterprises (SMEs)
One of XMAR’s primary goals is to cater to small and medium-sized enterprises (SMEs), a segment often overlooked in the traditionally complex and large-scale bunker market. The platform provides a level playing field for SMEs, giving them access to competitive bunker prices, flexible credit terms, and the same efficiency-enhancing features typically enjoyed by larger corporations.
The platform’s ability to consolidate orders, documents, and payment deadlines into a single dashboard offers SMEs much-needed operational support, making fuel sourcing a more manageable process. Additionally, XMAR provides flexible 90-day financing options, helping businesses manage their cash flow while securing the best possible bunker fuel deals.
About XMAR
Xmar is a digital bunker trading platform designed to enhance transparency, efficiency, and financial flexibility in the global maritime fuel market. With access to over 1,500 verified suppliers across 500 ports, Xmar enables bunker buyers to trade bunker fuel confidently through real-time pricing, credit options, and seamless contract management. Committed to revolutionizing bunker fuel procurement, Xmar continues to innovate and expand its global footprint.
Source Xmar Bunker Trading Platform