Value Maritime has appointed marine equipment specialist Hai Cheung China as its technical consultant and commercial agent to spearhead sales of its integrated Filtree scrubbers and Onboard Carbon Capture Systems (OCCS) across mainland China and Hong Kong. The strategic partnership targets near-term retrofit and newbuild projects at major Chinese shipyards whose packed 3-to-4-year orderbooks face surging demand for emissions-compliance solutions.
Rotterdam, The Netherlands | July 4, 2026 – In a strategic push to capture market share within the world’s dominant shipbuilding hub, Dutch emissions-reduction technology pioneer Value Maritime has signed a commercial representation agreement with Hai Cheung China. Under the terms of the agreement, the comprehensive marine equipment supplier will act as Value Maritime’s technical consultant and primary commercial agent across mainland China and Hong Kong.
The partnership arrives at a critical juncture for global shipping regulations. With the enforcement of stricter international carbon intensity indicators and regional emissions trading systems, the commercial deal is designed to bridge the gap between European cleantech engineering and Chinese industrial shipyard capacity.
Accessing the World’s Largest Orderbooks
Chinese shipyards are currently experiencing unprecedented demand, with primary orderbooks filled for the next three to four years. As shipowners scramble to secure slots for both newbuild assets and complex retrofits, the necessity for modular, reliable emissions-compliance infrastructure has escalated.
Hai Cheung China, headquartered in Hong Kong and operating a expansive network of local representatives, acts as a critical distributor for specialized marine equipment manufactured across more than 10 countries. By integrating Value Maritime into its portfolio, the company will pitch directly to local shipowners and lead technical negotiations with major state-owned and private shipyards.
Value Maritime China Go-To-Market Pipeline
| Pipeline Stage | Entity & Role | Core Focus & Portfolio |
| The Cleantech Innovator | Value Maritime (Netherlands) | Developer of the integrated Filtree SOx Scrubbers and advanced Onboard Carbon Capture Systems (OCCS). |
| The Strategic Gateway | Hai Cheung China (Local Agent) | Acts as the local technical consultant driving direct commercial sales and leading shipyard negotiations. |
| The Target Market | Chinese Maritime Ecosystem | Connects directly with local shipowners and secures access to packed 3–4 year shipyard orderbooks for newbuilds and retrofits. |
The Cleantech Portfolio: Scrubbers & OCCS
The core focus of the commercial push centers around Value Maritime’s signature Filtree platform, an integrated SOx scrubber combined with an Onboard Carbon Capture System (OCCS).
Unlike traditional open or closed-loop exhaust gas cleaning systems that solely handle sulfur compliance, the Filtree architecture captures a significant percentage of CO2 emissions directly from the exhaust stack, storing it in liquid form onboard for structural offloading and subsequent land-based storage or industrial reuse. This plug-and-play approach allows shipowners to utilize cheaper high-sulfur fuel oil (HSFO) while simultaneously capping their carbon liabilities under evolving frameworks like the EU ETS and FuelEU Maritime.
Executive Commentary
“It was a pleasure to meet the Hai Cheung China team in Hong Kong earlier this year to discuss in detail the development of our partnership,” said Frédéric Le Moullec, Commercial Manager at Value Maritime. “Having a dedicated local agent in China is important for us to break into this market and create long-standing relationships with shipowners there. They will assist with direct sales to shipowners and in negotiations with shipyards to successfully integrate our technologies into newbuilds and retrofit projects.”
Emphasizing the mutual benefits of the deal, Hai Cheung China noted in a statement: “By combining our extensive network within Chinese shipyards and shipowners with Value Maritime’s proven solutions, we look forward to supporting both retrofit and newbuilding projects as the industry advances toward more sustainable shipping.”
The Value Group Architecture
The expansion highlights the operational synergy between the two arms of the parent entity, Value Group:
- Value Maritime: Focuses exclusively on shipboard hardware execution, assisting operators since 2017 to capture emissions at sea while unlocking tangible operational cost savings.
- Value Carbon: Handles the downstream terrestrial side of the equation. It manages the entire “catch and release” or permanent storage infrastructure, closing the loop on the captured carbon value chain once a vessel discharges its liquid CO2 payload at port.
The Multi-Tier Compliance Wave
For the bunkering and marine fuels markets, this partnership signals that carbon capture technology is moving beyond the pilot phase into scaled corporate distribution. As alternative fuel production lines struggle with initial volume constraints, the integration of combined scrubber/OCCS systems on Chinese-built tonnage represents a practical, mid-term alternative for fleets looking to maintain global compliance without waiting for green fuel access.
About Value Group
The Value Group unites two innovative sister companies, Value Maritime and Value Carbon, to drive comprehensive decarbonization across the marine and industrial sectors. Since 2017, Value Maritime has pioneered maritime sustainability by delivering cutting-edge emissions-reduction technologies that combine environmental compliance with tangible financial returns for global shipowners. Complementing this at sea, Value Carbon manages land-based carbon logistics, optimizing the entire value chain from terminal handling to innovative carbon reuse and permanent storage strategies.
Source: Value Group