In a landmark development for the Gulf maritime industry, XMAR, a leading digital bunker trading platform, has announced a strategic partnership with BluePass, the UAE’s premier maritime digital initiative supported by the Ministry of Energy and Infrastructure (MOEI). This collaboration signals a new era for maritime fuel procurement in the region, introducing the UAE’s first government-backed digital bunkering service.
Under this transformative alliance, XMAR becomes the exclusive technology provider powering the bunkering operations of BluePass. Leveraging its advanced trading interface, XMAR will operate a customized version of its platform under the BluePass brand. This initiative delivers a user-friendly, real-time solution tailored specifically to the needs of the UAE’s maritime stakeholders.
Enhancing Transparency and Efficiency in Maritime Fuel Procurement
The digital platform will provide BluePass members—including shipowners, managers, bunker traders, and suppliers—with direct access to live bunkering data, transparent pricing mechanisms, and a streamlined procurement process. Users will benefit from access to a verified and expanding network of bunker suppliers and traders, elevating standards of accountability and operational efficiency across the sector.
This move aligns with the “We the UAE 2031” vision, which emphasizes sustainable development, innovation, and the creation of a globally competitive logistics and infrastructure environment. The integration of XMAR’s digital bunker technology into BluePass reflects the government’s commitment to accelerating the digital transformation of the maritime economy.
Executive Endorsements
“Partnering with BluePass places XMAR at the heart of the UAE’s digital transformation in maritime logistics,” said Hans-Christian Mordhorst, CEO of XMAR. “We are proud to deliver the technology backbone for a solution that will reshape bunker procurement across the GCC.”
BluePass CEO Capt. Rami Al Breiki echoed this sentiment, noting: “This collaboration is a perfect example of how partnerships can drive innovation. With XMAR’s bunker platform integrated into BluePass, we’re delivering unmatched efficiency and access to premium services that have never been available before on any government digital platform.”
Operational Support and Sectoral Impact
Behind BluePass is NeoNautica, the initiative’s operating partner, which will oversee regulatory alignment and stakeholder onboarding. NeoNautica brings deep maritime expertise and established government relationships, helping to ensure smooth adoption and long-term success.
The platform’s launch is expected to boost digital adoption across the UAE’s maritime ecosystem, providing scalable tools for efficient fuel sourcing, transaction transparency, and enhanced supply chain coordination. This positions the UAE as a digital maritime hub in the Middle East, attracting increased participation from global bunker traders and shipping operators.
Supporting SMEs in the Bunker Market
One of XMAR’s key strengths is its commitment to supporting small and medium-sized enterprises (SMEs)—a segment often underrepresented in the global bunker trade. By offering flexible credit terms, consolidated digital dashboards, and real-time market access, XMAR levels the playing field for smaller market participants.
The platform’s ability to combine orders, documentation, and payments into a unified interface provides SMEs with a much-needed operational lifeline. Additionally, the availability of 90-day financing options supports liquidity and encourages broader participation in fuel procurement processes.
About UAE BluePass
The UAE BluePass is a flagship government-supported initiative designed to connect maritime stakeholders—including shipping companies, yacht operators, shipyards, and recreational marine services—through a centralized digital hub. It promotes value-added maritime services and advances the UAE’s strategy to become a global leader in smart maritime infrastructure.
By uniting leading technology providers like XMAR with public sector backing, BluePass is set to redefine standards of excellence and digital innovation in the maritime domain.
About XMAR
Xmar is a digital bunker trading platform designed to enhance transparency, efficiency, and financial flexibility in the global maritime fuel market. With access to over 1,500 verified suppliers across 500 ports, Xmar enables bunker buyers to trade bunker fuel confidently through real-time pricing, credit options, and seamless contract management. Committed to revolutionizing bunker fuel procurement, Xmar continues to innovate and expand its global footprint.
Source Xmar Bunker Trading Platform