September 15, 2025 – Singapore-headquartered Alterna Energy Pte Ltd,, is rapidly emerging as one of the most dynamic and forward-thinking players in the global bunkering industry. In just three years, the company has transformed from a bold startup into a recognised global player, delivering energy solutions with precision, integrity, and agility.
Today, Alterna Energy is not simply trading in the market—it is actively shaping its trajectory.
This article outlines the company’s most recent milestones, including strategic global expansion and high-level talent acquisition — each underscoring Alterna’s commitment to excellence and long-term leadership in the bunkering sector.
Three Years of Momentum: A Launchpad for Global Ascent
Founded in 2022, Alterna entered a highly competitive, commoditised market — one where reputation, execution, and trust are critical. From the outset, the company focused on building a foundation defined by operational excellence, deep market expertise, and lasting partnerships.
Now celebrating its third anniversary, Alterna Energy operates across key global bunkering hubs in Asia, the Middle East, Europe, and the Americas. Its growth is driven by a disciplined global strategy focused on sustainable expansion and elite talent.
Strategic Office Launches: Building a Global Trading Network
In recent weeks, Alterna has opened three new trading offices in Dubai, London, and Miami — each led by seasoned professionals with deep regional expertise and global market insight.
Dubai: Anchoring the Middle East
Alterna’s Dubai office — registered as Alterna Energy FZCO — is led by Martin Haxholdt, a respected veteran in the bunkering and oil trading. With an extensive supplier network and strong regional insight, the Dubai team is establishing a key operational bridge between East and West.
London: Expanding the European Footprint
Heading the London office is Tom Coffey, appointed Head of Bunkers – Europe. Coffey brings 17 years of experience, including 13 years at Cockett Marine Oil and four at LQM Petroleum Services. He is joined by Senior Trader Nick Hughes, a seasoned professional with over a decade of bunkering expertise.
Together, they are expanding Alterna’s reach across Europe, with a strong emphasis on operational precision, transparency, and long-term client partnerships.
Miami: Launching the Americas
In the United States, Alterna’s new Miami office is led by Tom Ireland, appointed Head of Bunkers – Americas. With 13 years of global experience across London, Dubai, and now the U.S., Ireland brings a transatlantic perspective and a clear mandate: to deepen supplier and client relationships across the Americas.
Strengthening the Core: Elite Talent in Asia and Greater China
Alterna’s expansion is as much about people as it is about presence. The company continues to attract and empower trading professionals who bring not only deep market knowledge, but also strategic thinking and global networks.
Shanghai: Deepening Presence in Greater China
As part of its growth in Northeast Asia, Alterna has welcomed three senior professionals to its newly reinforced Shanghai team:
Neo Fan – With 15 years of bunker trading experience at OW Bunker and Cockett, Fan brings extensive knowledge of global fuel markets and longstanding relationships with major suppliers and clients. and Andre Zhou – With 14 years of experience, Zhou has held roles at OW and Cockett, and has developed strong ties with leading Chinese shipping companies. His dual expertise in commercial trading and ship operations offers unique value to both sides of the trading equation.
Singapore: Reinforcing the Headquarters
At its Singapore headquarters, Alterna continues to grow its core trading desk with the appointment of Jess Cheah, a sharp commercial talent bringing deep regional insight and a proactive approach to global fuel trading.
Positioning for the Future: Strategic, Agile, Global
Alterna Energy’s rise is not the result of chance. It is the product of strategic clarity, measured execution, and disciplined leadership. In just three years, the company has built a lean, agile organisation that can adapt swiftly to market shifts while maintaining a long-term vision.
With offices now in Singapore, Shanghai, Dubai, London, and Miami, Alterna has built a truly global platform — one that is locally informed, globally connected, and designed for scale.
In an industry where timing, trust, and transparency are essential, Alterna is setting a new benchmark for operational excellence in bunker trading.
A Clear Message to the Industry: We’re Just Getting Started
Alterna Energy’s trajectory sends a clear message to the global shipping and maritime fuels community:
There is room — and need — for new leadership grounded in execution, ethics, and expertise.
From Singapore to London, Miami to Dubai, the company is placing strategic flags in the most influential ports and trade centers globally. With a team composed of high-caliber professionals and a culture of precision, integrity, and ambition, Alterna Energy is not just growing — it’s leading.
About Alterna Energy
Alterna Energy is a Singapore-based global bunker trading company established in 2022. The company provides tailored marine fuel solutions to shipping companies and operators worldwide. With a presence in Singapore, Shanghai, Dubai, London, and Miami, Alterna delivers commercial excellence with operational integrity, offering real-time solutions in an increasingly complex energy environment.
Source Alterna Energy