London, UK | January 15, 2026 – Global marine energy solutions provider KPI OceanConnect and Baseblue have completed a landmark strategic integration, bringing the two organisations fully together under the KPI OceanConnect platform in a move aimed at streamlining operations, strengthening regional alignment, and expanding the group’s presence in the Mediterranean marine fuel and maritime services market.
Table of Contents
Baseblue Rebrands as KPI OceanConnect (Cyprus) Ltd
Effective 15 January 2026, Baseblue Ltd has officially changed its name to KPI OceanConnect (Cyprus) Ltd, completing the consolidation of the two organisations into a single, unified entity operating under the KPI OceanConnect brand.
The move follows an earlier announcement outlining the intention to join forces to streamline operations, better align regional teams, and enhance collaboration across key markets.
Strengthened Market Position in the East Mediterranean
The integration is expected to increase KPI OceanConnect’s market share in the East Mediterranean, a region of growing strategic importance for marine fuel supply, trading, and maritime services.
As part of the transition, all existing customer and supplier agreements will continue unchanged under KPI OceanConnect, ensuring operational continuity and a seamless experience for customers and partners.
Leadership Continuity and Operational Stability
Dorthe Bendtsen, CEO of KPI OceanConnect, will continue to lead the organisation, supported by the existing regional and local management structure. This continuity ensures stability while allowing the combined team to leverage shared expertise and regional strength.
The integrated organisation will continue to deliver a broad range of services, specialist knowledge, and bespoke solutions to meet the evolving needs of shipowners, operators, and charterers worldwide.
Commenting on the strategic integration, Dorthe Bendtsen, CEO of KPI OceanConnect, said:
“This strategic integration will strengthen our international presence and unlock synergies to deliver broader services and greater value to our customers.”
Positioning for Long-Term Growth
By fully integrating Baseblue into its global structure, KPI OceanConnect reinforces its commitment to scale, efficiency, and customer-centric delivery. The unified organisation is well positioned to support the shipping industry as it navigates an increasingly complex marine energy and regulatory landscape.
The integration underscores KPI OceanConnect’s broader strategy of investing in people, platforms, and partnerships to enhance reliability, transparency, and value creation across the global bunkering and maritime services market.
About KPI OceanConnect
KPI OceanConnect is a leading global provider of marine energy solutions, with a reputation for delivering innovative and sustainable energy solutions to the maritime industry. The company offers a full spectrum of marine fuels and energy services, including traditional and alternative fuels, while supporting clients in navigating the complexities of the energy transition. With a presence in key maritime hubs worldwide, KPI OceanConnect is committed to advancing decarbonization efforts across the marine fuels value chain.
Source KPI OceanConnect