Hefring Marine, a global leader in marine technology and vessel intelligence systems, is excited to announce a significant new partnership with BluePass, also known as NeoNautica. This collaboration represents a strategic move to enhance Hefring Marine’s footprint in the Arabian Gulf region.
Under the terms of the recently signed Memorandum of Understanding (MoU), BluePass, developed and operated by NeoNautica, will act as the official partner for Hefring Marine, facilitating market access in the Arabian Gulf. With its extensive network and strong relationships with key stakeholders, BluePass is set to play a crucial role in introducing Hefring Marine’s advanced maritime solutions to industry leaders and government entities throughout the region.
BluePass is recognized as the UAE’s leading digital maritime and logistics platform, dedicated to driving innovation and sustainability within the maritime sector. The partnership aims to accelerate the adoption of cutting-edge marine technology, improving safety, efficiency, and environmental sustainability for vessels operating in the Arabian Gulf.
The alliance between Hefring Marine and BluePass underscores a mutual commitment to advancing maritime technology and elevating industry standards. By merging Hefring Marine’s expertise in intelligent vessel control systems with BluePass’s substantial influence and reach, this partnership is poised to reshape the future of marine operations in the region.
Karl Birgir Björnsson, CEO and Co-Founder of Hefring Marine, commented on the partnership, “We are thrilled to collaborate with BluePass, a leader in the UAE’s maritime sector. This partnership will enable us to extend our reach and introduce Hefring Marine’s innovative solutions to new markets within the Arabian Gulf. We anticipate a fruitful collaboration that will drive growth for both organizations.”
Capt. Rami Al Breiki, CEO of NeoNautica, expressed enthusiasm for the alliance, stating, “We are proud to partner with Hefring Marine, known for its pioneering technology that aligns with our vision for the maritime industry’s future. Through this collaboration, we will advocate for Hefring Marine’s state-of-the-art products and services across the Arabian Gulf, reinforcing the region’s position as a global leader in marine innovation.”
About NeoNautica
NeoNautica is a trailblazing company specializing in the digitization of maritime and multimodal logistics operations. The company’s flagship platform, BluePass, represents its commitment to innovation, offering a comprehensive digital ecosystem that connects ports, shipowners, service providers, and logistics stakeholders. NeoNautica focuses on creating integrated, data-driven platforms that enhance efficiency, operational transparency, and sustainability across the global maritime and logistics sectors.
About Hefring Marine
Hefring Marine is an Icelandic technology company providing sophisticated maritime solutions for vessel operators and fleet managers. Its flagship product, IMAS, is an AI-driven onboard system that collects vessel data for real-time decision support, enhancing safety and fuel efficiency. Hefring Marine serves various sectors, including pilotage, fisheries, crew transfer, rescue, defense, and law enforcement, helping customers improve crew safety, fuel efficiency, and reduce their carbon footprint.
Source Hefring Marine