Hafnia, a leading global tanker company, has partnered with maritime innovation firm Studio 30 50 to launch FuelSure, a next-generation digital platform aimed at increasing transparency and eliminating hidden costs in the bunker fuel supply chain.
Tackling Transparency Issues in Bunkering
Bunkering has long been plagued by unreliable bunker fuel quality, delivery discrepancies, and financial losses due to operational inefficiencies. According to Hafnia, quantity shortages alone cost the shipping industry up to $5.2 billion annually. FuelSure is designed to address these challenges by integrating real-time vessel feedback, laboratory analyses, and financial impact assessments to provide shipowners and traders with data-driven insights into supplier reliability.
Centralized Supplier Performance Data
FuelSure gathers critical data every time a vessel takes on fuel, including bunker barge condition, delivery accuracy, and supplier performance. This information is then combined with lab-verified chemical analyses of the fuel and financial impact assessments—such as engine damage and operational delays—allowing for a comprehensive performance score for every bunker supplier.
“Hidden costs in bunker supply have plagued the maritime world for decades, with unreliable fuel quality leading to mechanical breakdowns or even vessel detentions. FuelSure directly tackles these issues by centralizing supplier reviews and performance metrics, enabling our crews and trading teams to make informed, risk-reducing decisions that benefit the entire supply chain,” said Peter Martin Grünwaldt, VP Head of Bunkers at Hafnia.
Industry Rollout and Future Impact
FuelSure is currently in beta testing with select industry experts and is set for its official debut at Singapore Maritime Week on March 24, 2025. The platform will be demonstrated at the event to gather further industry feedback before a global rollout.
The go-to-market strategy includes strategic pilots with select fleets, partnerships with testing labs and classification societies, and phased rollouts across key global ports. Hafnia and Studio 30 50 envision FuelSure as a game-changer in the bunkering industry, raising supplier accountability and driving operational efficiency worldwide.
“With FuelSure, we are not only exposing hidden costs but also fostering a culture of accountability and transparency that could reshape how the maritime industry approaches fuel procurement,” said Shanker Pillai, Head of Studio 30 50.
About Studio 30 50
Studio 30 50 operates as a Venture Growth Team, bridging the gap between established corporations and agile startups to drive innovation in the maritime sector. By diagnosing industry challenges and leveraging deep maritime expertise, Studio 30 50 co-creates solutions that tackle the sector’s toughest problems—fostering impactful growth and transformative change.
About Hafnia
Hafnia is one of the world’s largest tanker companies, specializing in the transportation of oil and chemical products. With a fleet of over 200 vessels, Hafnia provides safe, efficient, and sustainable shipping solutions, integrating technical management, commercial chartering, pool management, and bunker operations.
Source Hafnia