Keld Rosenbæk Demant, Group CEO of Bunker Holding A/S, shared valuable insights at the IBIA Annual Convention held in Athens last week. The event, a key gathering for industry leaders, offered a platform to discuss the most pressing issues in maritime, with a strong emphasis on the industry’s transition towards greener solutions.
Embracing a Multi-Fuel Future
One of the key moments of the event for Demant was his participation as a panellist in the bunker sellers’ session, where he shared Bunker Holding’s insights on the future of fuel quality, emerging fuel types, supply and demand dynamics, and the evolving regulatory landscape. A central theme of his message was the growing importance of multi-fuel pathways in the maritime industry. Demant emphasized that shipping’s future fuel needs will not be met by a single fuel solution, but by a diverse array of fuels suited to different operational requirements across the industry.
He proudly stated that Bunker Holding is committed to being fuel-agnostic—focused on facilitating the decarbonization of shipping by supporting a broad portfolio of low-carbon fuels. These include biofuels, LNG, and future fuels like methanol and ammonia, delivered through long-term, strategic partnerships. Demant believes that flexibility is key to ensuring that the shipping industry can meet its sustainability goals while adapting to evolving needs and regulations.
“We believe that a diverse portfolio of fuels is essential for the future of shipping, as each segment will require different solutions. By supporting various low-carbon fuel pathways, we can help the industry make significant progress toward decarbonization,” Keld Rosenbæk Demant, Group CEO of Bunker Holding A/S explained.
Urging Action on Regulatory Clarity
In his address, Demant emphasized that while diversifying fuel options is crucial, achieving net zero by 2050 requires more than just exploring new fuels—it demands clear regulatory frameworks. He noted that regulatory measures are the primary drivers of the transition to a low-carbon future, but the industry cannot afford to wait for policies that could take years to be enacted.
Demant called for immediate action to align industry efforts with regulatory goals. He suggested that initiatives like offtake agreements and demand aggregation could act as catalysts, accelerating investment in low-carbon solutions and encouraging industry-wide progress toward a sustainable future. For Demant, the urgency of the green transition means that waiting for policies to take effect is no longer an option.
Bunker Holding’s Achievements in Sustainability
Bunker Holding has already made substantial progress in supporting the green transition, which Demant shared proudly at the convention. The company has built a team of global experts—some of the best specialists in alternative fuels and environmental regulations. This team has trained nearly 50 traders, empowering them to provide expert advice on new fuels and the complex regulatory landscape.
Additionally, Bunker Holding has expanded its global operations, now offering biofuels in over 120 ports worldwide. The company has also surpassed the significant milestone of delivering over 500 low-carbon fuel supplies. These achievements underscore Bunker Holding’s commitment to leading the way in sustainable shipping solutions and driving progress toward decarbonization in the maritime sector.
Bunker Holding’s Role in the Future of Shipping
Demant’s remarks at the IBIA Annual Convention solidified Bunker Holding’s role as a key player in the green transition of the maritime industry. By embracing fuel flexibility, multi-fuel pathways, and regulatory clarity, the company is well-positioned to support the shipping industry’s efforts to achieve its decarbonization goals.
About Bunker Holding Group
Bunker Holding Group is a global leader in purchasing, selling, and supplying marine fuels and lubricants, in addition to providing risk management services to the shipping industry. The company operates in over 1,591 ports worldwide, with a presence in 30 countries and a team of more than 1,500 skilled employees. With a focus on sustainability and decarbonization, Bunker Holding continues to set benchmarks for the maritime industry, paving the way for a greener future in global shipping.
Through its commitment to diverse fuel solutions and long-term partnerships, Bunker Holding is playing a pivotal role in ensuring the shipping industry’s green transition and the achievement of net-zero emissions by 2050.
Source Keld Rosenbæk Demant, Group CEO, Bunker Holding A/S